Your website is the most influential way for potential customers to convert, and if you can’t get this right, your potential customers will take their business elsewhere. There are three golden principles that you must nail if you want to generate conversions from your website.
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- Is your Site Trustworthy? – People want to feel safe with their data and their purchases. Ensure that you have a modern-looking website with accreditation, reviews and working pages + links; these all help create a good initial rapport with the consumer.
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- How Strong is your Value Proposition? – When looking to buy something, customers want to feel like they are getting the best bang for their buck. Most of the time, the consumer will have looked at another competitor’s website or advertisement, so you align with your customers’ needs and wants and convince them that your solution is the best that money can buy.
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- Usability and Calls to Action. You may have designed the strongest website in the world, but if the website is confusing to navigate and it takes more than 3 clicks to make a purchase or contact forms are long-winded, you will never see your leads convert. This is usually the step that most people get wrong, and we will share a few tips you can implement to see your leads start converting online.
First Impressions Count
Visitors to your website form an opinion in seconds. If your site takes longer than 3 seconds to load, people will click off before ever seeing your home page. If they make it to the home page, cluttered layouts or confusing navigation will push them away.
The Power of Clear CTAs (Calls to Action)
Unfortunately, for most businesses, the call to action buttons are usually neglected to the bottom of pages or are not on there at all. Your site should make it so easy to convert that a drunk person could make a purchase. CTA’s points should be integrated as often as you can and as high up on the page as possible.
Keep Forms Short & Simple
Nobody wants to spend 5 minutes of their time filling out a long, detailed form just to make an inquiry or to receive a quote. Many businesses ask for too much information upfront and it leads to potential customers clicking off before finishing the form. In essence, fewer form fields lead to higher conversions.
Trust Matters
It’s important when building a website to have as much customer validity as possible. The more potential customers believe your product or service is trusted and used by others, the higher their chances of conversion will be. Reviews, testimonials, guarantees, and accreditations all reassure buyers.
Mobile Experience is Non-Negotiable
Over half of all online traffic now comes from mobile devices, yet many websites still look poor on mobile. This often happens because most website builders show you the desktop view by default, and they don’t automatically optimise your content for smaller screens. In many cases, you need to make adjustments manually. Spend some time reviewing your website from a phone. Is it just as easy to read and navigate as it is on a desktop?
The Psychology of Readers
When people visit a website, they don’t read it like a book. Multiple eye-tracking studies show that users scan pages in predictable patterns, most commonly in the F-pattern. They read across the top line, then move down the left side, occasionally scanning across again, creating an “F” shape with their eyes. Ensure that your most important hook appears in the opening paragraph on your homepage, with keywords placed toward the left side. Position your CTA’s where the eye naturally lands during scanning, often toward the right side of the page.
A/B Testing is the Key
When it comes to improving conversions, guessing is a dangerous game. What works on one website might not work on another, which is why A/B testing can be so effective. By showing two versions of the same page to different visitors, you can measure which one performs better based on small changes to the headline, button colour, image, or layout. The key is to test one change at a time. If you adjust multiple elements at once, you won’t know which one changed the result. Over time, small tweaks can add up to major improvements in conversions.
Have you got any questions about your website? At Everytrick Marketing, we help optimise sites for trust, usability, and conversions. Find out how we can help you by booking a free consulation today.