Ben Mockford, Author at everytrick.co.uk

Mastering Unique Content: The Only Strategy You Need For The New Google Algorithm

Conversion Rate Optimisation, SEO / By Ben Mockford

The digital landscape is constantly shifting, and in November 2024, Google once again signalled its evolving priorities with the rollout of a new major core algorithm update. For website owners, marketers, and SEO strategists, the most crucial message from this update is both simple and profoundly important. As confirmed by notes surrounding the rollout, Google …

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Don’t Ignore Microsoft Ads: The Ideal Platform for Small Business Growth

Leave a Comment / Pay Per Click / By Ben Mockford

It’s easy to focus only on Google and Facebook when it comes to advertising online, as they dominate global ad spend. However, Microsoft Advertising (formerly Bing Ads) packs some surprising firepower, especially for B2B and SME businesses. Microsoft’s platforms reach high-intent, engaged users that Google/Meta often miss. Microsoft Ads can reach a very high number …

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Free Keyword Research Secrets Every Business Owner Should Know

SEO / By Ben Mockford

Struggling to get conversions online?You’re not alone. A lot of business owners set up a website and just hope for the best, guessing what customers might be searching for or what words will get them noticed. The truth is, without the right keywords, your site probably isn’t reaching the people who actually want what you …

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The Power of Conversion Rate Optimisation (CRO)

Conversion Rate Optimisation / By Ben Mockford

Your website is the most influential way for potential customers to convert, and if you can’t get this right, your potential customers will take their business elsewhere. There are three golden principles that you must nail if you want to generate conversions from your website. Is your Site Trustworthy? – People want to feel safe …

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Ben Mockford

Mastering Unique Content: The Only Strategy You Need For The New Google Algorithm

Don’t Ignore Microsoft Ads: The Ideal Platform for Small Business Growth

Free Keyword Research Secrets Every Business Owner Should Know

The Power of Conversion Rate Optimisation (CRO)

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