What Is A Digital Marketing Agency? A digital marketing agency, broadly speaking, is a company that helps other businesses be seen online by the right people, to increase their sales and conversions and grow their business. In the past 30 years, in the age of the internet, it has become increasingly more and more important …
Search Engine Optimisation, as you may be aware, is an important part of any digital marketing strategy. Ranking at the top of search engine results pages will help bring more customers to your business, and targeting specific keywords while doing so will help make sure that the right potential customers notice you and increase conversions. …
So, you’ve just set up your business. You have a desirable service or product, a coherent brand image, and the team behind you to make it work. But you’re still struggling with getting the word out there to potential customers that could really benefit from your business. It’s time to implement a digital marketing strategy! …
As you may be aware, there are many different ways you can improve the search engine optimisation of your website. Everything from optimising your pages with keywords, to editing the metadata of your site, to fixing any technical issues your page has can be instrumental in making sure your pages rank higher on Google and …
Search engine optimisation, or SEO as it is commonly referred, is an approach we use to gain more traffic from free or “organic” search results in search engines such as Google or Bing. The aim is to boost a website’s ranking in the search results page, resulting in said website appearing higher up or more …
Put simply, yes! While there are many factors at play regarding which businesses get to rank higher on Google search pages, from successful optimisation of keywords to domain authority, customer reviews online can let search engines know that your business is trustworthy and an authority in your chosen product or service. According to a 2018 …
Keyword research is an essential part of Search Engine Optimisation. It is used as one of the first steps when developing any new website content, to identify the best keywords for your business so you can then start optimising your page more successfully. How we do this is by using programs such as Semrush to …
This a question every business would love a definitive answer to, unfortunately, it isn’t a stationary goalpost or a set timeframe for all. The other important thing to understand about SEO is it isn’t a task that can be completed and ticked off the list. It requires consistent attention, development, and new content to see …
Gone are the days when businesses can just rely on inputting keyword phrases across the site and begin to rank. The SEO process is evolving into much more than it was years ago, and over-prioritizing keywords can actually have an adverse effect in some instances. As Google’s algorithm learns and becomes more complex, SEO experts …
