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What Is A Digital Marketing Agency?

What Is A Digital Marketing Agency?

A digital marketing agency, broadly speaking, is a company that helps other businesses be seen online by the right people, to increase their sales and conversions and grow their business. In the past 30 years, in the age of the internet, it has become increasingly more and more important for businesses to venture into the online world to find new customers and clients, and a digital marketing agency such as Every Trick’s job is to offer a helping hand to ensure that businesses don’t get lost in the morass of competition. A digital marketing company is a valuable and important partner to any business in the modern age, helping you to develop a robust online presence that consumers will recognise, that will engage and nurture customers and strengthen your brand. It has been shown that a huge percentage of the population will now do extensive online research before deciding to use their purchasing power on a product or service, so the need to engage with the world of online marketing has never been more essential.

Digital marketing is a multifaceted strategy aimed at targeting and building relationships with customers online. Digital Marketing Agencies use a broad range of channels to achieve their results, including Search Engine Optimisation, Social Media Marketing, Paid Search Advertising, Direct Email Marketing, and Conversion Rate Optimisation. Many agencies offer a combination of some or all of these services along with others to help their clients achieve results and dominate the online marketplace. Here, we’ll go through a brief run down of what digital marketing agencies like Every Trick do and how we can help get your business seen online.

Search Engine Optimisation (or SEO for short) is an approach where a digital marketing agency will apply several processes to get your business to rank at the top of search engine results pages on Google, Bing, Baidu and other search platforms. We use keywords that we know customers are searching for, and strategically place them within your website to show Google’s all powerful algorithm that your site is relevant to these search terms. There are also other factors that come into play when implementing SEO, such as errors on the technical side of a website that need to be corrected, and your website’s Domain Authority, which can be improved by seeking high quality backlinks from other high-ranking, established websites. Correctly implemented, SEO can have a dramatic effect on both your online visibility and conversion rate, as it makes sure that your business is seen by exactly the right audience for your products or services.

Another important area that we work in is Google ads. Google ads will often appear directly at the top of search engine results pages, even before the highest ranked organic results. Google ads work on a “pay per click” basis, where you are charged for the amount of times somebody has engaged with your ad rather than how often it shows up. However, Google ads can be expensive when not targeted and implemented correctly, and can result in a poor return on ad spend. By hiring a digital marketing company to manage your Google ads, you can ensure that thorough keyword research has been conducted to make sure your ad is seen by an audience that actually needs your product or service, allowing you to achieve a higher conversion rate whilst spending less money.

There are two types of social media marketing that digital marketing agencies carry out, Organic Social and Paid Social. Organic Social involves creating and posting high quality, relevant content to your social media profiles regularly to engage your audience and drive conversions organically. Paid Social involves pay per click advertisement, similar to that on Google, but with targeting options less focused on things people are searching for and more geared towards specific audiences that might have an interest in what you have to offer.

Often one of the more important yet overlooked facets of digital marketing, Conversion Rate Optimisation is the art of fine tuning your website to help customers along their journey to convert. This can include aiding your website design to look attractive and user friendly, along with tracking and analytics that give us more information on how users are converting across your site, making changes along the way to highlight your strengths as a business and drive more sales and conversions. Tools such as Hotjar, Optimizely and Google Analytics are often essential ways we help businesses make the most of their online presence and achieve the highest conversion rate possible!

Digital Marketing Agencies are a powerful and useful partner to any business and can often mean the difference as to whether you “sink or swim” in the competitive online marketplace. Alongside these services, agencies such as Every Trick engage in other practices like direct email marketing, website design, PR outreach and much more! Finding the right company to partner with on your digital marketing journey is an important process in itself, so why not contact us today to see how we can help get your business seen online!

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