In this day and age, so much of our business is conducted online. Even if you’re not a company that sells products or services over the internet and you still operate on an in-person basis, every brand or company conducts itself online in some capacity. However, in a rapidly changing marketplace, just having an online presence isn’t enough, particularly after the pandemic accelerated the pace in which online marketing is moving. Selling your brand online has never been more important, but also has never been more competitive. Digital marketing has become a growth industry over the last few years, and it takes real skill to navigate the murky waters of the internet and to stand out amongst a very crowded field.
Digital marketing is a multifaceted industry, encompassing search engine optimisation (SEO) to help you rank on the first page of Google results pages, pay-per-click advertisement, organic social media posting, content marketing, email marketing, and optimising your website to ensure that people who have visited will convert and actually make use of your brand, product, or service. Every business or brand is different, and a “one size fits all” approach to online marketing will not cut it in this day and age. You need to work out exactly which marketing strategy will work best for your company and attract the audience that you desire. This is why many companies choose to invest in hiring a digital marketing agency to handle their online marketing strategy and make the most of their online potential. But how do you know which is the right company for you?
There are many things to look at when deciding which digital marketing agency to use. A successful digital marketing agency will do extensive research to understand you, your brand, and your desired audience, and will create a personalised service tailored to match your needs. However, not all companies offer every service, and not all agencies are suited to every business. Therefore it is important to define your goals and objectives before you start looking for an agency to partner with. If you know what you intend to achieve with your online marketing strategy, then finding a company that will fulfil your needs will become much easier. For example, some agencies will specialise in organic social media posting, but if your main aim is to be seen by more people on Google and other search engines, they may not be the best company for you. It is therefore equally important to make sure you do thorough research into whichever companies you are looking into partnering with. This way you’ll get to know their strengths, weaknesses, and the types of companies they have done successful work for in the past, which will help you to make an informed choice, and save you and your business time and money while achieving the best results possible. Many agencies will give examples of case studies and projects they have worked on, and testimonials from clients, and studying these will give you a clear idea of how they operate and whether these techniques and approaches are suited to your business and your marketing objectives. If possible, it is also potentially worth asking current or previous clients for a reference to truly get a feel for how a digital marketing agency performs.
It is also important to make sure that any digital marketing company that you plan to work with is up to date and adaptable. The digital world is ever changing, trends in what people search for change every day, and new platforms and ideas are constantly coming to the forefront of the online market. A good digital marketing agency must be keeping on top of all of these changes and adapting their strategy in accordance to truly achieve ongoing positive results. Often, an agency will make changes to your original content strategy to make sure they’re ahead of the curve, and if they’re experienced and successful, it will benefit you to trust them.
It’s also important to ensure that the service they offer is personalised and tailored specifically to your needs as a company. Many digital marketing agencies will take on clients for their revenue stream, while neglecting your needs and ignoring the fact that they’re simply not suited to working with a business like yours. Here at Every Trick, we don’t take on clients unless we know we can make a difference to your online marketing goals, and we view our business as a partnership with our clients, where your success also means our success. If we don’t think your objectives are being met, we will be the first to tell you, and to adapt and change our strategy to try and change the outcome and develop your business not just in the short term, but also to spark long term, sustainable growth. Book a free strategy session today to find out if we’re the digital marketing agency for you.