So, you’ve just set up your business. You have a desirable service or product, a coherent brand image, and the team behind you to make it work. But you’re still struggling with getting the word out there to potential customers that could really benefit from your business. It’s time to implement a digital marketing strategy! However, learning how to successfully market yourself on the web can be a complicated, challenging and daunting process involving lots of different approaches. Think of it like a puzzle, each strategy has to fit together to create a whole for your business to truly make the most online marketing. Therefore, it’s often best to start with the corner pieces, one of which being SEO.
SEO stands for search engine optimisation and is the practice of making edits and changes to your website so it appears higher in search engine results pages for search terms (or keywords) that are relevant to your business. The higher your website appears in these search engine results pages, the more likely your desired audience is to see your page, click on the link, and use your business. There are a number of areas covered by SEO, ranging from optimising the content of your website, finding relevant backlinks from other high ranking sites, and making changes to more technical areas to your website such as image alt tags and metadata. SEO can take a little while to show effective results, but once successfully implemented, it can truly transform the success of your business.
However, learning how to practice SEO for your website can in itself be a long and daunting task. Businesses often find themselves frantically training themselves on how to optimise their websites while trying to fit this between existing work for the business. There are numerous aspects to learn, such as correct keyword research, how to use often expensive SEO software and much more, and these are time consuming to learn and perfect. Likewise, going into SEO without expert knowledge can yield poor results, leading to huge amounts of wasted effort. Never fear however, because there are companies out there, such as Every Trick, who can both do the hard, complicated work for you, while also working closely with your business and its objectives to ensure that your SEO achieves real results down the line!
SEO companies such as ourselves run on years of experience and expertise in the field, having worked with a number of clients over a long period, alongside formal training, to ensure that you’re getting the best SEO services for your business. Many will also have background knowledge and experience in the specific field that your business operates in, helping your SEO to be more specific and targeted to the customers that you wish to attract. Also, many SEO companies offer other services alongside SEO such as PPC advertisement and conversion rate optimisation as an affordable package, helping you to fit together more pieces of your digital marketing puzzle.
While some digital marketing agencies can be costly, depending on how comprehensive the services are that you need, it is possible to find relatively affordable companies to kickstart your SEO journey with smaller packages, which can often be very helpful for small businesses who are strapped for time and manpower who wish to increase their website traffic on a relatively small budget. For example, here at Every Trick, we offer a range of packages including everything from rolling monthly comprehensive digital marketing packages, to affordable one-off SEO packages. We also offer a free SEO Audit to help you understand your current performance and what changes need to be made to improve your rankings. Contact us today to find out more about how you could supercharge the success of your business by using a local SEO company!