It’s clear that in the age of online marketing, no campaign is complete without utilising the power of google ads. Using google ads, you can help drive sales conversion both online and on your website, but also in person. Whether your business is a small ecommerce operation, a people focused service, or even a multifaceted multinational, there is an application for google ads in all of these areas. Think of it like supercharged SEO, but rather than the long, laborious slog of inserting keywords into your copy, waiting for it to work, and slowly building up your domain authority to appear at the top of search engine results pages, you can simply optimise an ad campaign for specific relevant search phrases, and your website will automatically appear as first on the list when people search for those keywords, with how often you appear depending simply on how much money you’re willing to spend.
Google Ads run on a pay per click basis, meaning that the amount you spend on your ad campaign is directly relative to the amount of people who visit your site as a result of the ad. The way this works is that you place a “bid” on the keywords you want your ad to show up for. Some keywords are more expensive to bid for than others, especially if there’s a lot of competition surrounding that keyword. You can then, after creating your ad and optimising it for the keywords you wish to bid for, set a limit on how much you are willing to spend per day. This will determine how often your ad will show up at the top of google search pages for your desired keywords. This makes google ads accessible to anyone regardless of budget, as a small business can pick cheaper keywords and set a lower ad spend limit and still achieve results, whereas big corporations can bid for more competitive keywords and set a much higher limit, allowing them to appear more frequently.
Using keywords correctly is a good way of advancing your business goals with Google Ads as it allows you to specifically target the people who you want to visit your website, which means they’re much more likely to pick up the phone, use your services or buy your product than someone who sees the ad in passing while searching for something irrelevant to your business. You can also target people based on industry, location, job title, and other factors which means not only will the people that might actually convert be the ones to see your website, but also, because fewer people will see it overall, it will reduce the amount of money you spend, creating more conversions at a much lower price.
Another way google ads can help you advance your business goals is by developing awareness for your band. By appearing often and quickly in search engine results pages, the more people will be aware of your presence and trust your brand. By doing this, you add value to the customer while they’re reading your ads, meaning they’re more likely to convert. Equally, you can use google ads to remarket your business to customers who have already used your website. This is a great way to generate more conversions, as these people will have already used your product or services, and therefore already have awareness and trust in your brand, and are more likely to have use for your products and services in the future. You can also trial and test the performance of your ads. Using both the google ads manager and google analytics 4, you can track which aspects of the ad and which keywords are generating more conversions to your website, allowing you to go back into the back end of your ad and make changes that can both save you money and improve the effectiveness of your ad to make sure you’re targeting the right people who will use your business.
While google ads are a great way to advance your business goals, it isn’t always a simple process. Without the proper knowledge and know-how, businesses often end up spending a lot of money on google ads campaigns that aren’t optimised correctly for their target audience. This is where it can be helpful to use a professional google ads agency, such as Every Trick Marketing. We do thorough keyword research, A/B testing, and performance optimisation to ensure that you get the best return on your ad spend. Contact us today and book a consultation to find out how we can help you grow your business.