The digital landscape is constantly shifting, and in November 2024, Google once again signalled its evolving priorities with the rollout of a new major core algorithm update.
For website owners, marketers, and SEO strategists, the most crucial message from this update is both simple and profoundly important. As confirmed by notes surrounding the rollout, Google suggests that those who are negatively impacted to focus on the quality of content.
This is a very clear clue. It’s a direct indication that content creation strategies reliant on low effort tactics, such as mass producing articles using pure AI (like ChatGPT), or solely copying and repurposing generic information from other areas of the internet, will no longer perform reliably.
Don’t Panic, Adapt
It is crucial to understand that this is not cause for panic, and it doesn’t mean our entire approach to SEO needs to be scrapped. Instead, it signals a deeper commitment from Google to its long-standing principle: rewarding content that is unique and genuinely valuable to the user.
However, the way we gather and structure that content must change. The core update is designed to filter out the noise and reward the websites that output constant unique updated content that puts new information into the pool of information accessible online.
The Four Pillars of Content Writing
To ensure your content not only survives but thrives in this new algorithmic environment, we are doubling down on the four pillars that Google is now prioritising:
| Pillar | What It Means Now |
|---|---|
| 1. Accuracy | The information in your content must be **factually correct and reliable**. Inaccurate or misleading details will bring down a page's entire quality score. |
| 2. Originality | The content must offer **unique insights**, original research, or present information in a novel way that cannot be found identically elsewhere. This is key to differentiating from AI-generated or scraped content. |
| 3. Expertise | The content should be clearly created by **experts** or those with deep, demonstrable understanding and first-hand **Experience** of the topic. |
| 4. Value to the User | Your content must **decisively address your users’ needs and questions**, providing a satisfying and complete experience that doesn't leave them searching for a better answer elsewhere. |
Our New Process: Harnessing Your Expertise
From now on, the content process will incorporate a dedicated step for your direct input. We suggest you complete a customised form for key subject areas on your site.
The content of this form will be tailored to your industry and business, but the core idea is simple: Google is seeking unique experiences, direct quotes, proprietary statistics, and specific operational details from your business.
By integrating this original data directly from your business, you will dramatically improve the content quality because it is:
Unique: Not copied from AI, a competitor, or another generic webpage.
Expert-Driven: Directly sourced from the authority you, who has the real world experience.
Valuable: Provides details and insights the reader can only get from your brand.
This strategic shift ensures that every page you produce is not just optimised for SEO, but is truly people-first, meaning it is valuable to the reader and, consequently, valuable to Google. By making this commitment to genuine expertise, you are building content that is resilient to future algorithm changes and establishes your brand as the true authority in your expert field.
Ready to Stay Ahead of the New Algorithm? Take the Next Step.
At Everytrick Marketing, we understand Google algorithm better than anyone else, which is why we have created a Google Form tailored to your site’s immediate content needs. Get in touch with us today and see how this can chnage your business for the future.
Let’s turn this algorithm update into your competitive advantage.