Keyword research is an essential part of Search Engine Optimisation. It is used as one of the first steps when developing any new website content, to identify the best keywords for your business so you can then start optimising your page more successfully. How we do this is by using programs such as Semrush to identify which relevant words and phrases (known as keywords) customers have been searching for, then comparing that to the number of search results found by search engines for each of those keywords. This allows us to determine which keywords are most useful in getting your pages ranked by search engines, which will help to dramatically increase your business’s online visibility. There are many benefits to implementing keyword research into your SEO strategy, which we shall discuss below.
The 5 Benefits of Keyword Research
- Keeping your audience engaged and interested.
Keyword research can give you a big advantage right out of the gate by allowing you to pinpoint exactly what your potential customers are searching for. You can then tailor your content to facilitate any queries your user may have. Content specifically targeted to solve popular questions and problems is far more likely to result in engaged, interested customers who are motivated to try your service or product and genuinely care about what you have to say.
- Keeping on top of search trends.
Continuous keyword research throughout the SEO process will allow you to see new trends in what people are searching for, this means you can adapt your content continuously and stay ahead of the game, rather than seeming stuck in the past. Also, keeping up to date on what is important to your audience is more likely to generate loyal, returning customers alongside new business.
- Optimising your time.
By performing thorough keyword research, you learn exactly how to ensure your content works and will be seen by the correct potential audience. This means you have the knowledge of how to create effective, targeted content which is relevant to your goals, and no longer have to waste precious time trying new and different approaches to see what works and what doesn’t. Now you can focus your time and energy on other aspects of your business!
- Higher conversion rates.
Because your keyword research has given you insights into your audience, implementing this into your SEO strategy ensures that people who are genuinely interested in your products or services can find your site. This means more conversions from those who visit your website, naturally leading to a better ROI and more satisfied customers!
- Elevating your organic ranking
The final and most obvious benefit of keyword research is that using your results, you can work out exactly which keywords to optimise your content for. If chosen carefully, the position in which you rank on search engines will improve, meaning you can be seen by so many more people who are searching for your product or service. This not only increases conversions but also elevates the public awareness of your brand.
Now you can see how keyword research can really help your business grow and reach the right audience! Book a free consultation with an SEO specialist today to learn more!