How long does SEO take to work? 

This a question every business would love a definitive answer to, unfortunately, it isn’t a stationary goalpost or a set timeframe for all. 

What does this mean if you’re a newer business? 

Patience is paramount. 

If you expect to be ranking at the top of page one after a month or so, the only thing you can guarantee is a disappointment. To be successful in the SEO game you need realistic expectations/goals and meticulous planning to make it happen. 

Research, prepare, plan and benchmark!

It’s about finding those quick wins that will generate traffic and have lower competition, as well as planning for bigger topics, broader locations, etc. 

Prepare a plan of how you’re going to carry your optimisation work out, and make sure it’s achievable. It’s easy to do thorough keyword research and get so busy with the day-to-day of running your business that it never gets implemented. Fail to prepare your implementation plan, or prepare to fail. 

Don’t forget to benchmark! Measurement is key in any instance, but it’s so important here to understand where you’re starting from. This will let you know whether your devised strategy is working over a longer period of time and keep you motivated and on plan to keep improving. 

Quality content and website optimisation 

This one seems really obvious, but once you’ve planned and done your research you need to methodically work through each page of the site, understanding the objective of that specific page and complete in order of importance. 

Don’t forget about technical SEO

You can pop keywords into a website until you’re blue in the face, but if it’s riddled with 404 errors, can’t be crawled, your robots.txt file has format errors, broken image links, and terrible server response time, your efforts are wasted. 

You need a strong backlink strategy

The best way to do this is really great positive PR outreach! It’s free and first hand we know helps you develop great relationships with journalists that can be utilised further down the line. If you have newsworthy content and approach at the right time with the right pitch, you’ll get great backlinks and it doesn’t have to cost you a penny. 

Guest blogging is another great way of building legitimate backlinks to your site and showing your authority within your area of expertise. In addition to this, you can try asking businesses you are working with/have affiliations with to link to you, however, it isn’t guaranteed that they will, and often involves some back and forth and explaining why this is beneficial. 

Use listing websites, but always check the legitimacy! A toxic backlink can do a lot more harm than good, so it’s really important to check the legitimacy of the listing you’re adding your site to. Sometimes industry-focused listings require a yearly fee, but if they have a great DA score this can help your optimisation by generating a great link from a relevant source. 

Keep going! 

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