Keyword research is an essential part of Search Engine Optimisation. It is used as one of the first steps when developing any new website content, to identify the best keywords for your business so you can then start optimising your page more successfully. How we do this is by using programs such as Semrush to …
This a question every business would love a definitive answer to, unfortunately, it isn’t a stationary goalpost or a set timeframe for all. The other important thing to understand about SEO is it isn’t a task that can be completed and ticked off the list. It requires consistent attention, development, and new content to see …
Gone are the days when businesses can just rely on inputting keyword phrases across the site and begin to rank. The SEO process is evolving into much more than it was years ago, and over-prioritizing keywords can actually have an adverse effect in some instances. As Google’s algorithm learns and becomes more complex, SEO experts …
