Digital Marketing is an ever-changing industry, with new methods of getting your business out there becoming popular all the time, shifting with developments and trends in technology, consumer behaviour, and the way we see and interact with the world. 2024 looks to be a game-changing year in the field of online marketing, with significant new …
So, you’ve just set up your business. You have a desirable service or product, a coherent brand image, and the team behind you to make it work. But you’re still struggling with getting the word out there to potential customers that could really benefit from your business. It’s time to implement a digital marketing strategy! …
As you may be aware, there are many different ways you can improve the search engine optimisation of your website. Everything from optimising your pages with keywords, to editing the metadata of your site, to fixing any technical issues your page has can be instrumental in making sure your pages rank higher on Google and …
Search engine optimisation, or SEO as it is commonly referred, is an approach we use to gain more traffic from free or “organic” search results in search engines such as Google or Bing. The aim is to boost a website’s ranking in the search results page, resulting in said website appearing higher up or more …
Put simply, yes! While there are many factors at play regarding which businesses get to rank higher on Google search pages, from successful optimisation of keywords to domain authority, customer reviews online can let search engines know that your business is trustworthy and an authority in your chosen product or service. According to a 2018 …
