Digital Marketing is an ever-changing industry, with new methods of getting your business out there becoming popular all the time, shifting with developments and trends in technology, consumer behaviour, and the way we see and interact with the world. 2024 looks to be a game-changing year in the field of online marketing, with significant new …
What Is A Digital Marketing Agency? A digital marketing agency, broadly speaking, is a company that helps other businesses be seen online by the right people, to increase their sales and conversions and grow their business. In the past 30 years, in the age of the internet, it has become increasingly more and more important …
In this day and age, so much of our business is conducted online. Even if you’re not a company that sells products or services over the internet and you still operate on an in-person basis, every brand or company conducts itself online in some capacity. However, in a rapidly changing marketplace, just having an online …
Search Engine Optimisation, as you may be aware, is an important part of any digital marketing strategy. Ranking at the top of search engine results pages will help bring more customers to your business, and targeting specific keywords while doing so will help make sure that the right potential customers notice you and increase conversions. …
It’s clear that in the age of online marketing, no campaign is complete without utilising the power of google ads. Using google ads, you can help drive sales conversion both online and on your website, but also in person. Whether your business is a small ecommerce operation, a people focused service, or even a multifaceted …
How Can Google Ads Help You Advance Your Business Goals? Read More »
So, you’ve just set up your business. You have a desirable service or product, a coherent brand image, and the team behind you to make it work. But you’re still struggling with getting the word out there to potential customers that could really benefit from your business. It’s time to implement a digital marketing strategy! …
As you may be aware, there are many different ways you can improve the search engine optimisation of your website. Everything from optimising your pages with keywords, to editing the metadata of your site, to fixing any technical issues your page has can be instrumental in making sure your pages rank higher on Google and …
Search engine optimisation, or SEO as it is commonly referred, is an approach we use to gain more traffic from free or “organic” search results in search engines such as Google or Bing. The aim is to boost a website’s ranking in the search results page, resulting in said website appearing higher up or more …
Put simply, yes! While there are many factors at play regarding which businesses get to rank higher on Google search pages, from successful optimisation of keywords to domain authority, customer reviews online can let search engines know that your business is trustworthy and an authority in your chosen product or service. According to a 2018 …
Keyword research is an essential part of Search Engine Optimisation. It is used as one of the first steps when developing any new website content, to identify the best keywords for your business so you can then start optimising your page more successfully. How we do this is by using programs such as Semrush to …
